Pinterest is by far the best platform for new bloggers to attract an audience. This is because you don’t need to build up your personal follower base before you start seeing results. All the content you share on Pinterest is immediately searchable by every single one of Pinterest’s 175 million users.
If you’re new to Pinterest, the following strategies will help you build your traffic right from the start.
Had an account for a while, but aren’t getting the results you want? This list will help you pinpoint where you need improvement in order to increase your Pinterest traffic.
When I started my Pinterest profile last year, I had absolutely zero strategy. As a result, my traffic grew at a snail’s pace. I didn’t pin consistently, so my traffic spiked up and down constantly, depending on when I would pin.
I finally did some research and implemented the following 5 strategies.
These tips have helped me TRIPLE my Pinterest traffic within one month!
This is where I started 30 days ago in March:
And these are my current stats for April:
Now, I know these are small numbers compared to the pros, but bear in mind that it took me over 4 months of screwing around on Pinterest to gain those first 8,000 viewers.
As soon as I implemented these strategies, I started to increase my traffic every single day.
Now that I have these methods in place, I know I will continue to see this type of growth every month.
But before we get to the strategies, make sure you’ve got the following few things in place:
Ready? Let’s get started!
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5 WAYS TO INCREASE PINTEREST TRAFFIC
1. FOCUSED PINTEREST BOARDS
Last year, I read some (bad) advice from a blogger who recommended having Pinterest boards for everything you’re interested in – whether it relates to your blog or not. The idea was to attract an audience by highlighting the personal side of your life.
So this is what I did. I had boards about DIY projects, home decor, recipes, etc. etc. In my defense, I originally intended to include some of these topics on my blog. I was planning to write about everything from travel to finance to vegan recipes (read: I had no idea what I wanted to blog about).
When I shifted gears to focus on my true passion – helping other millennial women learn to blog – I realized my Pinterest profile was no longer serving my needs. I only had a few thousand monthly viewers and, according to analytics, they were mainly interested in my DIY and home decor boards. Neither of which related to my blog.
How could I attract viewers interested in my blog topics?
I started to ruthlessly cut out any boards that didn’t attract my desired audience. The majority of my Pinterest boards now relate to specific aspects of blogging that people might be searching for: how to start a blog, writing content, making money online, etc.
Now when I attract viewers to my Pinterest profile, I know they’re more likely to find my content useful. They’re not going to check out my home decor inspo and peace out when they realize I only have 1 or 2 boards they’re interested in.
2. PINTEREST SEO
Since Pinterest is primarily a search engine and NOT a social media site, Search Engine Optimization (SEO) is incredibly important here. There are 4 main areas you need to add keywords in order to increase Pinterest traffic: business name, about you, boards, and pins.
1. Business Name
When I set up my Pinterest profile, I didn’t realize that your business name is prime keyword real estate. I set mine to “Rebecca | Styled Halcyon” and moved on. But, here’s what I’ve learned since then.
When people type keywords into the search bar inside Pinterest, Pinterest will recommend any profiles matching those keywords. Most people aren’t going to type a specific name or blog into the search bar – they’re looking for specific content, not people.
If your Pinterest business name is just your name or your blog, you’re missing out on potential viewers!
Including relevant keywords in your Pinterest business name makes your profile more likely to show up in searches. If you’re unsure how to do this, I recommend looking up a few bloggers in your niche on Pinterest and getting ideas from their business names – but don’t copy them exactly, of course!
Here’s an example of what my Pinterest name looks like now:
2. About You
The “about you” section on Pinterest is a small space for you to introduce yourself and what you offer potential readers. Again, you want to fill this with keywords so that Pinterest can recommend your profile to interested viewers.
Pinterest even includes a link to your website above the “about you” section, so ideally you’ll also inspire people to click over to your site.
Here’s an example of my current bio:
3. Pin Titles + Descriptions
This should be fairly obvious, but your pins have to be SEO optimized in order for people to find them. Basically, you want to include keywords in the titles and descriptions of your pins so that they pop up in relevant searches.
Every time you save a pin on Pinterest, you have the option to edit the description. I don’t waste a lot of time making sure everyone else’s pins are properly SEO optimized. If they left the description field blank, I just add a few relevant hashtags to help the pin pop up in searches.
You DO want to focus on making pin titles and descriptions for your own blog content keyword rich. The easiest way to do this is to embed an SEO description in the image itself.
There are a few ways to do this. Many bloggers recommend adding the description to the alt tag of your image. I do NOT recommend this method and this is why.
The best way to add a description to your pinnable images is to edit your image with this code:
data-pin-description=”Pinterest description here”
Your final code should look something like this:
<img src=”triple_traffic_pin.jpg” alt=”cell phone flat lay with text overlay “triple your Pinterest traffic in 1 month or less” data-pin-description=”Learn how to optimize your Pinterest account with SEO keywords and develop a pinning strategy to drive traffic to your Pinterest account and increase engagement.” />
4. Board Titles + Descriptions
It’s tempting to come up with fun, unique names for your Pinterest boards. When I first created my profile, I thought my boards needed to stand out from everyone else in my niche. I didn’t want to be lost in an endless sea of samey content.
LITTLE DID I KNOW…..Pinterest boards often show up in searches along with relevant pins. There is also an option to specifically search for boards on Pinterest.
How will people find your boards on Pinterest if you don’t label them with words people are actually searching for?
Similarly, your board descriptions allow you to explain in greater detail what kind of content you’ll be pinning to each board. Pinterest will also use your board descriptions to recommend your board in relevant searches.
I noticed an immediate jump in Pinterest traffic as soon as I relabeled my Pinterest boards and added plenty of keywords to my board descriptions.
Here’s an example:
Hashtags used to be a hard “no” on Pinterest. But as of September 2017, Pinterest said hashtags are officially in use!
If you’re looking for in-depth guidance on using hashtags, Louise Myers has an excellent article detailing how to use hashtags on Pinterest.
But to get started, hashtags are used as part of your pin descriptions. In each description, you want to use a handful of hashtags that are keywords people are using to search on Pinterest. For the blogging niche, this could be things like #bloggingtips #blogtraffic #emailmarketing.
You can search for hashtags on Pinterest too (just like on Instagram) so it’s easy to do a little hashtag research in your own niche to see what kinds of hashtags other people are using.
4. PINNING STRATEGY
If you want to increase your monthly viewers and engagement on Pinterest, you MUST have a consistent pinning strategy. I recommend between 30 and 50 pins per day.
When I first started my Pinterest account, I pinned whenever I felt like it – which was sporadic and with weeks of nothing in between pinning sessions. As a result, my traffic fluctuated wildly and I had little to no engagement.
Since implementing a pinning strategy, I have seen my traffic consistently go up EVERY SINGLE DAY.
I’ve even increased my engagement by over 1,000% this year! All because I started pinning content on a regular basis.
Many bloggers will recommend either manual pinning or using pin schedulers. I stressed myself out trying to figure out which one was the best method, but here’s the thing…
The best pinning strategy is the one you stick to.
Seriously. Don’t worry about whether or not you have an hour or more to spend on Pinterest every day. Try scheduling AND manually pinning until you find what works for you. I use a combination of both pinning strategies.
I personally schedule the majority of my pins using Tailwind. I’ve tried Boardbooster as well, but I fell in love with Tailwind’s analytics. Plus it’s super user-friendly and doesn’t clog up my Pinterest account with a million secret boards. If you’d like more information on these tools, I highly recommend this article comparing the two, by the amazing Lia Garcia over at Slaying Social.
Now, you might be wondering “How do I create a pinning strategy for myself?”
I’m so glad you asked!
The key to every good pinning strategy is knowing your personal best times to pin content. This means figuring out at what times your pinned content receives the most engagement (repins, clicks, etc.). You can do this by signing up for a free trial of Tailwind. You tell Tailwind how many times per day you want to pin and it will generate a schedule of the best times to pin based on your pinning history. Easy peasy!
The rest of your pinning strategy is up to you. Some people spend a few hours filling up their scheduling queue with enough content to last an entire week or more. I fill my scheduling queue with new pins every few days.
I also spend about 30 minutes per day (on average) manually pinning content. This can be done really easily during the day whenever you have a few extra minutes to kill. Next time you’re waiting in line somewhere, just pop over to the Pinterest app on your phone.
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5. TAILWIND TRIBES
Tailwind Tribes are another amazing tool on the Tailwind platform and they’re a surefire way for bloggers to get their content in front of a larger audience. Through the Tailwind platform, you can search and join tribes related to your niche. Then, pin your own content to these tribes so other members can find it and share with their own audience.
Tailwind Tribes are also an excellent way to find great, new content to fill up your own scheduling queue!
PUTTING IT ALL TOGETHER
Alright, you guys, that was a serious amount of information, so let’s break it down.
These are the following 5 strategies you need to increase Pinterest traffic:
- Create Pinterest boards focused on the topics you blog about and your ideal audience.
- Include SEO keywords in your Pinterest business name, “about you” section, boards, and pins.
- Use relevant hashtags to get more eyes on your pins.
- Create a pinning strategy based on your optimal pinning days and times.
- Join Tailwind Tribes to drive traffic to your own blog content.
If this seems overwhelming, just pick one step to implement at a time. Your Pinterest strategy will develop as you get more comfortable with the platform and find a routine that fits your needs.
Are you using these strategies or found a new strategy I didn’t mention above? I’d love to hear about it in the comments!